Cottagecore and the smock

I wrote a few months ago about the popularity of smocking in current women’s fashion.  Now I have come to the conclusion that it is also re-entering male fashion, albeit in a very small way, at the moment anyway.

This has been helped by ‘cottagecore’, a subcultural online movement, which expresses a yearning for the pastoral, finding solace in nature. An aspirational nostalgia for a simple life, beyond the digital world, it has moved from outsider teen to more mainstream during the Covid-19 Pandemic and lockdown.  With anxiety about the future, including the looming global climate crisis, many people sought comfort in the newly renewed natural world, in both urban and rural areas, if only for a couple of months. The animals and birds have taken over the streets was a common news item at the beginning of lockdown. For some, the desire to live from a small piece of land and dressing in a way to express this, is the ultimate goal, even if, in the main, only vicariously lived through online portals.

The styles which have gone with this, for women, have been around for several months, the prairie dress, floral prints, flowing dresses and smocking and shirring.  As the Guardian highlighted a couple of weeks ago, cottagecore style for men has begun to go mainstream, celebrities such as Harry Styles and David Beckham, wearing cardigans and flat caps, with online searches for items such as smocks considerably up.

The smock is regarded today much as members of the aesthetic dress movement saw it: associated with rural otherness, hand crafted but practical, hardwearing but decorative – of the country ‘folk’.  However, for most of the nineteenth century, it was something else completely, but, in times of anxiety, this version of the smock periodically comes to the fore, adding comfort and representing a nostalgia for a particular manufactured vision of the rural that many yearn for, but which is probably unachievable for most and never really existed anyway.

In some ways, the silver lining of the lockdown was to give us a small slither of an idea of what things might have once been, traffic levels in the UK back to that of the 1950s, few aircraft around, blue skies and birdsong.  A brief new reality, where possible, savoured, in brief sorties outside, and now fast disappearing as we return to ‘normal’.  The yearning for nature and a simple existence is perhaps amplified, as our anxieties are still un-allayed. Wearing smocks and other cottagecore style clothing, offers a chance to visually express this yearning for change, for purity and a simple life, in a way visible to all, both online and in the street for men and women.

https://www.theguardian.com/commentisfree/2020/apr/15/why-is-cottagecore-booming-because-being-outside-is-now-the-ultimate-taboo

https://www.theguardian.com/fashion/2020/jul/03/david-beckham-leads-the-way-as-men-flock-to-cottagecore-look

A smock moment!

Are smocking and smocks having a fashion moment?  Since I began working on the history of smock frocks a few years ago, smocking seems to have gradually crept into contemporary fashion.  With the move from body-con to what has been termed ‘frumpy’ or ‘dowdy’ fashion, where shape seems secondary to comfort, and perhaps chiming with politics today, both current feminist movements with women wearing what the heck they want to, ignoring conditioning to reveal flesh, and the idea of the homespun, handcrafted and nostalgic in a turbulent era, it also ties in with, increasingly importantly, what is seen as sustainable and wearable over a longer period of time. Influences for this ‘new’ fashion range from the smocks of Laura Ashley and the styles of Little House on the Prairie re-interpreted for TV in the 1970s-80s, to remembered childhood dresses and a sense of playfulness and dressing-up.

Vanguard fashion designers such as Molly Goddard, Batsheva Hay and the Vampire’s Wife have also been working with this look for several years.  As it has garnered more press, featured in Killing Eve series 1 for Molly Goddard for example, with her famous shocking pink tulle dress, and as celebrities choose such clothes for red carpet appearances, it has finally hit mass-production and the high street.  The phenomenon of the Zara polka-dot dress this summer is perhaps the result.

https://www.theguardian.com/lifeandstyle/2019/aug/11/the-story-of-the-dress-how-a-40-zara-frock-stole-the-summer

Smocking is in fact an elementary way of shaping what otherwise could just be loose and tent-like.  Shirring, an even easier derivation from smocking, which uses elastic ‘to smock’ and negates the need for time-consuming needlework, has had a revival particularly for summer dresses. Vogue’s summer dress of 2019 was a neon green shirred sundress.

https://www.vogue.co.uk/article/ganni-neon-check-dress

Smocking, in its many forms, is an easy half-way house between the capacious tent dress and something more form-fitting.  Since it became popular for women and children in the 1880s, smocking has periodically been used in fashionable dress and is now being referenced by modern designers with a nod to historical influences.  For example, the 1890s https://www.zara.com/uk/en/sweater-with-puff-sleeves-p09874106.html?v1=20664105&v2=1281662

1910s https://www.zara.com/uk/en/shirt-dress-p01131923.html?v1=25955587&v2=1281625

1930s https://www.zara.com/uk/en/floral-print-tulle-dress-p05584458.html?v1=23414255&v2=1281625

1970s https://www.zara.com/uk/en/floral-print-blouse-p02183244.html?v1=20511696&v2=1281626

(and that is just from one brand this season!), all eras when smocking has previously been popular. The shirred ruched version can be quite form fitting, as seen recently on Lila Moss at New York Fashion Week, in a mint green outfit, far from the capacious tent dress. https://www.hellomagazine.com/fashion/hfm/2019091077496/what-happened-at-new-york-fashion-week-spring-2020/

With echoes of a traditional male smock frock, it also increasingly chimes with remembrance of the rural and nature in times of climate emergency.  It harks back to the past whilst being anchored in contemporary feminism and social issues, evoking modesty, nostalgia, comfort, practicality, ease and playfulness.

Think it is having a moment!